REVITALIZING RATIONALITY THROUGH PDAA CYCLE-A UNION THERAPY CONCEPT

Medicine has been a noble profession since time immemorial. Many cultures have the view that it is linked with the supernatural deity. The persons were priests in many civilizations. They had high status in Society. They were considered as a medium of communication between the supernatural and were assumed to have powers. In those times, those priests used rituals and follow some religious code of conduct for treatment. This was the primitive stage of ethics as a part of religious ritual. Latter with observations, many folk traditional medicine ethics were created in a teacher-student relationship. Further traditional medicine like Ayurveda, TCM, Korean developed, which had mutual interactions in ideology and philosophy. It was evident with the review of these studies and also had a diverse set of rules entertaining behavioral and professional codes for prescriber health care worker and patient for providing rational and safe delivery of health services. However, with the separation of medical science from religion, the positive philosophical background and the behavioral element lost its ground. Thus rationality becomes behavioral In addition, previously, all elements of treatment were done by viadys or healers, but with development, different professions arrived, which incensed scope of error, which is a hurdle to the objective of rational drug use in of drug. Hence, a universal approach of PDAA CYCLE and DRIOP methodology concept to optimize teamwork and ensure rational drug use is conceptualized. This approach has taken into consideration of all elements in the drug use process and has been devised to bridge the gaps leading to irrational use in the modern scenario. This would be helpful in the rational use of widely used drugs like antibiotics, low therapeutic index drugs, chronic illness drugs and also help to improve antibiotic resistance and lead to optimum utilization of resources, which is vital for every country but especially for underdeveloped countries and developing countries like India with high load of infections and other diseases.