AN EFFECTIVE CLINICAL PHARMACIST COMMUNICATION MAY BUILT PATIENT TRUST ON PHARMACIST OVER OTHER HEALTHCARE PROVIDERS: EVIDENCE BASED PRACTICE

Clinical pharmacists are integral part of patient healthcare team. They tend to serve as key element in patient care provide quality of care to reduce ADR (adverse drug reactions),improve patient compliance, effective drug cost and make role of  pharmacist evident in healthcare sector and society. For the purpose of evaluating patient outcome failure from treatment, a retrospective study conducted where clinical pharmacist were directed to pay their role in evaluating mechanism behind failure of treatment. About 300 patients from different healthcare sector were included particularly of with chronic illness and those reported with poor compliance. They disclose many horrible facts and identify mechanism in poor response of therapy. By special counseling in separate area by clinical pharmacist patient reveals many fact in failure about 31% due to improper counseling, 61% undesirable taste, 5% ADR,41% due to psychological burden of long treatment and only 11% were receiving psychological treatment with 59% were not satisfied with physician response. After introduction of clinical pharmacist, there is a remarkable improvement in outcome of treatment with patient trust built on pharmacist as they believe on clinical pharmacist as integral part of their health care provider and clinical pharmacist achieved their target 40% enhancement in patient hope for their life.